Samsung S95F QN65S95FAFXZA 65"

The Samsung S95F's audio system is in the top 2% of all TVs, rivaling dedicated soundbars. A matte anti-glare screen and near-perfect user reviews seal its reputation, despite a surprisingly low picture quality benchmark rank.

Samsung pairs a 65-inch OLED panel with their NQ4 AI Gen3 processor, and the motion handling is genuinely snappy. With Motion Xcelerator 165Hz and VRR support up to 4K, gaming feels fluid, though it lands in the 79th percentile for gaming, placing it well above average but not quite in the bleeding-edge tier. The real star is the audio: a 70W, 4.2.2-channel system with Dolby Atmos and Object Tracking Sound+ puts it among the absolute best TV speakers we've ever measured. Play a movie and you might forget a soundbar was ever on your shopping list. Smart features aren't left behind either—Tizen with Alexa and Bixby integration sits in the 96th percentile, meaning it's one of the snappiest, most polished interfaces available. The display itself is a standout 65-inch OLED with infinite contrast, though its HDR support is limited to HDR10+ and HLG, which pegs it at a solid but unspectacular 70th percentile for HDR. Auto HDR Remastering does help SDR content look punchier, but strict Dolby Vision fans will need to look elsewhere.

Against the LG G5, the Samsung trades Dolby Vision for an anti-glare finish and superior built-in audio. The Sony BRAVIA 5 offers better picture processing but costs more and lacks Samsung's matte screen. If you want brightness on a budget, the Hisense U8 or TCL QM8K are solid, but neither matches the S95F's audio muscle or sleek design. And the Roku Plus Series isn't in the same league.

The price spread is wild: you can snag this TV for as low as $1506 from certain vendors, while others charge up to $3393. That's a nearly $1900 swing, so shopping around is a must. At the low end, it's a steal for a 65-inch OLED with class-leading sound and a matte screen that actually works. You're essentially getting a premium sound system baked into the price, which helps offset the cost compared to rivals where you'd need to budget for a separate audio setup.

With a 4.2.2-channel, 70W speaker setup that lands in the 98th percentile for TV audio, the Samsung S95F brings built-in sound that rivals many soundbars. And it's backed by a 4.7-star rating across over 2,000 reviews, making it one of the highest-rated TVs in our database. That social proof is as impressive as the anti-glare screen that owners rave about. Oddly, our raw picture quality benchmarks place it in just the 36th percentile, far below its premium OLED rivals. Yet owner feedback tells a different story: they gush about deep blacks and vibrant colors in bright rooms, thanks to the glare-free coating. So either our lab is harsh, or Samsung's processing magic works better in real-world use than on paper.

If you need Dolby Vision for certain streaming apps or want the absolute brightest HDR peaks for a dark theater room, look elsewhere. Our picture quality benchmarks placed the S95F in the 36th percentile, so hardcore enthusiasts might prefer the LG G5 or a QD-OLED from Sony. Also, if you're planning to mount it outdoors, forget it—the outdoor score of 53.2 means it's not built for that.

If you want a living room TV that doesn't need a soundbar and defeats reflections, this is a top pick. For dark-room purists chasing the last ounce of contrast, the LG G5 might edge ahead, but the S95F's real-world performance and owner happiness are hard to ignore. The picture quality percentile is a head-scratcher, but we'd trust the 2,000+ people who actually live with it.