On sale 11%

Toshiba V35 Series 40V35RU 40"

★★★★★ 4.7 (242)

Combining a Direct LED panel with Toshiba’s REGZA Engine processing, this 40-inch TV delivers uniform brightness and upscaled detail, housed in a minimalist Japanese-inspired design. Fire TV with Alexa, Apple AirPlay, and DTS Virtual:X for simulated height channels make it a compact but capable smart home hub. It’s ideal for smart home enthusiasts who want a small secondary TV with voice control and solid picture quality without stretching a budget.

Screen 40
Resolution FHD
Panel LED
Refresh 60 Hz
HDR HDR10, HLG
smart platform Fire TV
hdmi version 1.4
Toshiba V35 Series 40V35RU 40" tv
58 Overall Score
Also available in:

Snapshot

Pros & Cons

Pros

  • Strong social proof (96th percentile) 96th
  • Strong smart (88th percentile) 88th
  • Strong user sentiment (69th percentile) 69th

Cons

  • Below average display (6th percentile)
  • Below average gaming (35th percentile)

What owners think

How owner sentiment changed over time

Exclusive

Based on when customers actually wrote their reviews — so you can see whether early praise held up.

85/100Our AI sentiment readmedium confidence · 13 sources · Jun 2026

The proof

Performance

Performance Percentiles

Hdr 62.7
Audio 61.4
Smart 87.9
Gaming 34.5
Display 6
User Sentiment 69.1
Connectivity 44.8
Social Proof 95.5
Picture Quality 36.3

Specifications

Full Specifications

Display

Size 40"
Resolution FHD
Panel Type LED
Backlight Direct LED
Curved No

Picture Quality

Motion Tech Ultimate Motion
Processor HDR Compatible

HDR

HDR Formats HDR10, HLG
Dolby Vision No
HDR10+ No
HLG Yes

Gaming

Refresh Rate 60 Hz
Game Mode Yes

Smart TV

Platform Fire TV
Voice Assistant Amazon Alexa
Screen Mirroring Apple AirPlay
Works With Amazon Alexa, Apple Home

Audio

Speaker Config 2
Wattage 14
Surround Sound DTS Virtual:X
eARC Yes

Connectivity

HDMI Ports 3
HDMI Version 1.4
USB Ports 1
Wi-Fi Wi-Fi
Bluetooth Bluetooth
VESA Mount 200x100

Power & Size

Energy Star No
Annual Energy 70
Weight 4.8 kg / 10.6 lbs

vs Competition

Spec Toshiba V35 Series 40V35RU 40" Hisense U6 Series 75U65QF LG QNED 86QNED82AUA Sony BRAVIA 3 K75S30 TCL Q6-Series 65Q651G Samsung Q7F QN55Q7FAAFXZA
Screen Size 40 75 86 75 64.5 54.599998474121094
Resolution FHD 3840x2160 3840x2160 3840x2160 4K 3840x2160
Panel Type LED QLED QLED LED QLED QLED
Refresh Rate 60 144 120 60 60 60
Hdr HDR10, HLG Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) HDR10 Pro HDR10, HLG, Dolby Vision HDR10, HDR10+, HLG, Dolby Vision HDR10+
Smart Platform Fire TV Fire TV webOS Google TV Google TV Tizen
Dolby Vision false true true true true false
Dolby Atmos - true true true true false
Hdmi Version 1.4 2.1 2.1 2.1 2.1 2.1
Compare Compare Compare Compare Compare
Product HdrAudioSmartGamingDisplayUser SentimentConnectivitySocial ProofPicture Quality
Toshiba V35 Series 40V35RU 40" 62.761.487.934.5669.144.895.536.3
Hisense U6 Series 75U65QF Compare 91.68887.991.287.6093.282.692.4
LG QNED 86QNED82AUA Compare 5198.877.37992.7091.882.684.6
Sony BRAVIA 3 K75S30 Compare 88.577.192.353.176.7093.285.836.3
TCL Q6-Series 65Q651G Compare 95.881.597.457.138.569.169.895.572.9
Samsung Q7F QN55Q7FAAFXZA Compare 69.956.193.753.174.3069.885.870.6

Price

Value & Pricing

From $107 5 offers across 2 retailers
Best Buy 4 offers From $107
Amazon 1 offers From $120

Price History

New Refurbished
$80 $90 $100 $110 $120 $130 May 10May 25 $120

Usage Scores

Overall (57.6)Budget (61.5)Gaming (33.9)Movies (37.5)Sports (38.3)Outdoor (31.6)Portable (60)Corporate (32.5)Streaming (59.3)Smart Home (64.8)

A full written review is coming soon. The specs, scores, prices and charts above are always up to date.

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